Event marketing has strong timeliness and contingency. In practice, we need to be fully integrated, quickly adjust strategies, and land quickly. The article analyzes event marketing in different situations, summarizes several key issues that need text message service attention, and shares with you. Event marketing, also known as hot event marketing. Based on the social attributes of people, everyone will chase hot spots. In the era of centralized media, hot events often become the topic of national attention. Hotspot events, like a pebble dropped in water, can cause layers of ripples, triggering a multi-layer propagation effect. In most cases, event marketing belongs to the scope of marketing work, so marketers will pay special attention to hot events and want to take advantage of the situation to do a brand promotion at any time. Do performance marketing also need to master the skills of event marketing? I think it is needed. From the perspective of traffic,
hotspots = user attention = traffic. As long as it is a gameplay that can obtain traffic, it is worthwhile for operators to study and explore. Event marketing text message service does not require heavy investment in human and financial resources. Generally, it creates a national topic at a small cost and creates a big event. So, how to plan a "premeditated" event marketing? 1. Routine event marketing, creating hot spots In addition to the right time and place, event marketing is more important to do event planning and implementation plans in advance. When a hot spot comes, we have to react quickly and follow the topic of great dissemination. A variety show of the talent show has made the word "koi" a hot topic. In September 2018, Alipay followed the hot spots and launched the
"I wish you become a Chinese koi" activity. This activity has affected the nerves of many marketers. The koi activity is another successful event for Alipay after the "Spring Festival Gathering Five Fortunes". Marketing activities. The main text message service position of the Alipay Koi activity is on Weibo. Let's review the whole process of the activity first. First, Alipay’s official account published a Weibo that reposted Weibo to draw Chinese koi, and then hundreds of participating brand owners participated in the repost within 1 hour, and the number of reposts exceeded 1 million in just one day. A total of 3 million times. The topic continued to ferment, and subsequent media and big V spread spontaneously one after another. The related topics of Alipay Koi have also entered the Weibo hot search list for many times, harvesting hundreds of millions of exposures, and the activity continued for nearly a month.