First, using the Fermi estimation method, it is estimated that 5 WeChat groups will need to be established. It operates separately according to the needs of different groups of white-collar office workers and the elderly, including the preparation of invitations to join the group, the welcome speech after joining the group, and the arrangement of activities in the group. Secondly, let each ground pusher hold the group QR code and go to each Country Email List nucleic acid queuing point to be responsible for pulling people into the group. Choosing to go to the nucleic acid point instead of the gate of the community is also a lesson from the traditional gym handing out flyers. At the gate of the community, everyone is usually in a hurry to do things, and there is no time to listen to people. But queuing up to do nucleic acid is something that the government requires everyone to complete. In the scenario of doing nucleic acid, it will give people a feeling of fighting the epidemic together. During the boring period of nucleic acid queuing, there is a high probability that everyone can listen to a complete introduction of a content. 2. Scenario-based services for target users After users join the group, they first complete a questionnaire to collect the user's basic information, height, weight, age, mobile phone number, fitness expectations and goals, and set up targeted scene-based services for different user groups, mainly in three aspects. . 1) 21 Day Fat Loss Recipes. According to each user's expectations and personal situation, 21-day recipes are generated for each group of users, each recipe is targeted, some are health-focused recipes, some are fat-reducing recipes, some are muscle-building recipes, or even You can also subdivide into small groups according to different groups of demands, and make some adjustments in the distribution of recipes. You can buy fat-reduced meals for takeaways, but the options for takeaways are limited and users will get tired From the user's point of view, it is also a headache to choose which fat-reducing meal every day, just like a joke, the most painful thing every day is not knowing what to eat During the epidemic, various communities are closed and managed, and express delivery cannot enter the c Although these low-fat meal takeaways are available, there are three main reasons for customizing them: mmunity. Compared with the previous delivery, it can be delivered to the door. Now the cost of taking food is very high. It is better to do it at home. The 21-day recipe lists in detail what to eat for 3 meals a day. For 21 consecutive days, it is not repeated every day. They are all simple and common ingredients. It is easy to prepare. Eating healthy, coupled with special reminders and supervision, is both worry-free and reassuring for users.

4. Diversified sports and fitness methods Speaking of fitness, we are familiar with running, fat loss, muscle building, etc. In addition to these traditional fitness methods, there are many emerging fitness methods that are growing, such as Frisbee, cycling, skiing, meditation, yoga, etc. In China, the Tidal app focuses on meditation, sleep, and breathing. Compared Country Email List with December-January 2019, Tidal’s daily activity from February to April 2020 increased by 150%-250%, and the daily increase in new users was Between 220%-350%. Abroad, Sensor Tower shows that in April 2020, Calm was downloaded 3.9 million times; Headspace reached 1.5 million times, and Meditopia also reached 1.4 million times. In December 2020, Calm raised $75 million in Series C funding, pushing the company's valuation to $2 billion, and Headspace Health's valuation to around $3 billion. On Xiaohongshu, there are more than 10,000 notes under the keyword search of "meditation sleep", and many bloggers on major live broadcast platforms are teaching people how to fall asleep through meditation. and financings took place in the field of mental health, with a cumulative investment and financing amount exceeding 1.5 billion yuan. Apps focusing on meditation have also sprung up. In addition to the explosive growth of established brands Tidal and NOW Meditation, emerging star startup brands FLOW Meditation and Heartly Lab have also received tens of millions of RMB in angel round financing in the second half of 2021. . ‍ S 5. Summary In the context of the epidemic, war, economic transformation, and occupational anxiety, a sense of security has become the strongest appeal in people's hearts. Since you can't change the environment, adjust your body and mind. People's health awareness and concept of health have been strengthened, and many people have invested in sports and fitness. Fitness demands have increased, and sports and fitness methods have become more diversified and online. These are both challenges and development opportunities for the fitness industry. If these changes can be seized, the fitness industry will usher in a new wave of growth points. 3. Development Opportunities for the Fitness Industry Under the impact of the epidemic and the external environment, people's health needs are more diversified, personalized, and online. Therefore, the development opportunities of the fitness industry are ma