Google does this in cases where it believes a particular result answers a question much better than others. That's why I dubbed it the "One True Answer" display. Snippets are also used with the Google Assistant on Android phones and in Google Home, where they become the answer Google gives to a question. It's a serious problem when these answers are problematic, as was demonstrated last December when Google asked if "are
women bad", replied that all of them were "some degree of prostitute" and "a little evil” in them: Google Home gave this horrible answer to "are women jewelry retouching service bad" on Friday. Good article on the issues; I'll have more later https://t.co/EUtrx4ZFul pic.twitter.com/Ec8mEqx8Am — Danny Sullivan (@dannysullivan) December 4, 2016 This is far from Google's first bad website snippet. The problems with them go back years. But the problematic snippets have drawn attention over the past few months,
especially since they sound awful when played on new Google Home devices. One of two ways Google is tackling the problem is through an improved feedback form associated with featured snippets. Google already had a “Comments” link for these, but the form itself is changing with new options. Here's another Google animation of how it works: Here's a close-up of the new form: Previously, the form simply asked if the code snippet was helpful, missing, wrong, or not helpful.