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we have found that individuals or organizations often refer a business after seeing it speak, read its content, or interact with it on social media. Being highly visible on these channels is key to generating more referrals from non-customers.7. Become a visible expert.Most companies have professionals who are experts in their field. Typically, they are not well known outside of their business and their customers. It's a big miss. A key SEO strategy is to make these invisible experts visible.
A visible expert is exactly what it sounds like, a well-known expert within a target audience. In our research, we found that these , including:An increase in to close salesAn increase in opportunitiesBrand buildingImportantly, our employee email list research shows that these high profile individuals attract a high rate of reputation-based referrals. This can be a big win for your referral
program.Download the Rethinking Referral Marketing GuideWhile we love each of our referral marketing ideas on their own, we love them best when they work together. For example, a number of these techniques fit well into the structure of a content marketing strategy. You can help drive referrals as you build your brand. Now that looks like a winning combination.Access the on-demand recording of Lee Frederiksen as he presents Rethinking Referrals: Why Conventional Wisdom is Wrong… and What to Do About It, in the Agency Expert webinar series hosted by Hubspot.