we have found that individuals or organizations often refer a business after seeing it speak, read its content, or interact with it on social media. Being highly visible on these channels is key to generating more referrals from non-customers.7. Become a visible expert.Most companies have professionals who are experts in their field. Typically, they are not well known outside of their business and their customers. It's a big miss. A key SEO strategy is to make these invisible experts visible.
A visible expert is exactly what it sounds like, a well-known expert within a target audience. In our research, we found that these , including:An increase in to close salesAn increase in opportunitiesBrand buildingImportantly, our employee email list research shows that these high profile individuals attract a high rate of reputation-based referrals. This can be a big win for your referral