2020 will have a huge impact on most offline businesses. Large-scale education and training institutions have already taken classes online, while more traditional education and training institutions still only have an offline teaching mode. The epidemic is serious. For the safety of teachers and students, offline classes are not allowed in various places, which makes the economic situation of offline educational institutions with a single channel for obtaining courses even worse. And good online live broadcast platforms are expensive, and many institutions are overwhelmed. In this situation, it is about life and death, and the online transformation of the traditional education industry has become an inevitable trend.
The institutions I provide digital transformation consulting services have also been troubled by this problem recently. I heard an article in Himalaya, "Under the Wave of Suspension of Classes and Non-stop Learning, How Offline Education Institutions Can Transform Online to Highlight the Epidemic", which helped me a lot. Today, based on my own understanding of the current situation of offline institutions, I will give ideas and suggestions on what kind of institutions are easy to transform online, how to transform, the key to transformation, and the services that products can provide institutions.
1. What kind of organization is easy to achieve online transformation
1) An institution that focuses on exam-oriented education and students have a certain degree of self-control
The biggest advantage of online courses is that knowledge can be conveyed to students more efficiently, avoiding the impact of offline equipment on the quality of teaching, such as microphones, large screens, and the distance from the blackboard. Exam-based educational institutions usually have a complete knowledge system, more systematic, and more complete teaching syllabus. Online live broadcast is very convenient to answer questions in real time, review after class, and transfer materials. It is very easy to implement online teaching, and it is also suitable for online teaching.
However, educational institutions that focus on children, especially children aged 3 to 5, have weak self-control. In offline classrooms, if the teaching content is a little boring, students will not be able to concentrate. Teachers need to spend a lot of effort and more interactive games to attract children, and continue to generate more creative and attractive interactive forms according to children's performance. . During the growth period of young children, more physical contact and physical experience are needed for teaching, and interactive games between young children are very important for children's habit formation and social learning. When going online, it is a great challenge for preschool teachers and early childhood teaching models.
2) Institutions with lots of creative, infectious and adaptable teachers
Online live teaching is a big challenge for most teachers. From offline to online, whether students are drowsy, often skip classes, or keep their learning momentum, teachers' ability to "catch people" is very important.
The operation of relying on the sky to eat and the flow of people on the ground has always been a shortcoming of offline institutions. There are various methods suitable for online operation. Most institutions usually lack the awareness of online operation, and cramming requires a lot of program research, which consumes a lot of manpower and material resources. However, offline courses are moved online in a short period of time, online teaching experience is insufficient, and teaching quality is difficult to guarantee. Once customers are lost, they will turn to other institutions with rich online education experience, which is a major loss for institutions. How to quickly respond to the crisis, guide students and parents, and ensure retention; how to improve online interaction and increase student stickiness are the keys to the success of online operations for educational institutions.
4) Well-funded institutions
Well-funded institutions can develop APPs, online courseware, and access live broadcast platforms that are more suitable for teaching needs; well-funded institutions have more high-quality teachers, operation teams and sales personnel; well-funded institutions can quickly respond to online On the characteristics of teaching, we have developed a post-transformation syllabus suitable for their own institutions; well-funded institutions can put more online channel advertisements to easily increase their popularity and influence; when well-funded institutions and companies are transforming, the customer service team will promptly appease parents, Patient guidance reduces the chance of refunds. For institutions with weak profitability, switching online is a high-risk thing.