4. Diversified sports and fitness methods
Speaking of fitness, we are familiar with running, fat loss, muscle building, etc. In addition to these traditional fitness methods, there are many emerging fitness methods that are growing, such as Frisbee, cycling, skiing, meditation, yoga, etc.
In China, the Tidal app focuses on meditation, sleep, and breathing. Compared Country Email List with December-January 2019, Tidal’s daily activity from February to April 2020 increased by 150%-250%, and the daily increase in new users was Between 220%-350%.
Abroad, Sensor Tower shows that in April 2020, Calm was downloaded 3.9 million times; Headspace reached 1.5 million times, and Meditopia also reached 1.4 million times. In December 2020, Calm raised $75 million in Series C funding, pushing the company's valuation to $2 billion, and Headspace Health's valuation to around $3 billion.
On Xiaohongshu, there are more than 10,000 notes under the keyword search of "meditation sleep", and many bloggers on major live broadcast platforms are teaching people how to fall asleep through meditation.
and financings took place in the field of mental health, with a cumulative investment and financing amount exceeding 1.5 billion yuan. Apps focusing on meditation have also sprung up. In addition to the explosive growth of established brands Tidal and NOW Meditation, emerging star startup brands FLOW Meditation and Heartly Lab have also received tens of millions of RMB in angel round financing in the second half of 2021.
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5. Summary
In the context of the epidemic, war, economic transformation, and occupational anxiety, a sense of security has become the strongest appeal in people's hearts. Since you can't change the environment, adjust your body and mind. People's health awareness and concept of health have been strengthened, and many people have invested in sports and fitness. Fitness demands have increased, and sports and fitness methods have become more diversified and online. These are both challenges and development opportunities for the fitness industry. If these changes can be seized, the fitness industry will usher in a new wave of growth points.
3. Development Opportunities for the Fitness Industry
Under the impact of the epidemic and the external environment, people's health needs are more diversified, personalized, and online. Therefore, the development opportunities of the fitness industry are ma